New York Film and TV Spending Surges; California Stemming Production Losses

New York is posting significant gains in film and TV production spending, while California appears to be slowing — though not stopping — its ongoing loss of productions to other states and countries.

New York’s competitive tax incentive program continues to draw major productions, with the state’s below-the-line workforce benefiting from increased shoot days and crew calls. The state’s 25–35% tax credit structure, combined with its established infrastructure and experienced labor pool, is keeping it a top-tier destination for both studio and streaming projects.

California, meanwhile, is fighting back against runaway production. The state has faced sustained pressure from incentive-rich competitors including Georgia, New Mexico, and New York itself, but recent figures suggest the rate of departures may be leveling off — at least temporarily. The California Film Commission’s expanded tax credit program is credited with retaining some productions that might otherwise have relocated.

For working crew, the takeaway is geographic: New York remains a strong market for union and non-union work, and productions continue to staff up there across all departments. California’s situation is more volatile — there’s work, but the competitive landscape for below-the-line jobs is tighter than it was pre-streaming contraction.

Producers scouting locations should weigh both states’ incentive structures carefully. New York offers robust credits but high below-the-line costs. California’s incentive program is oversubscribed, meaning not every project that applies will receive a credit allocation.