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SwiftNine
Reports to: Head of Growth / CMO Type: Full-Time Seniority: Expert-Level (Top 1%)🚀 Role OverviewWe are looking for a high-performance Creative Strategist who understands how to create, analyze, and scale winning ad creatives for e-commerce brands on Meta (Facebook & Instagram). This is NOT a basic designer role. This is a performance + psychology + storytelling role.You will be responsible for identifying winning angles, building creative frameworks, directing editors, analyzing ad-level data, and producing high-converting concepts that scale to 6–7 figures per month.🔥 Key Responsibilities1. Creative Strategy & IdeationDevelop breakthrough ad concepts based on psychology, competitors, and trends.Create angle sheets, hooks, scroll-stoppers, and storyboards for editors.Generate 10–20 creative concepts weekly across static, video, and UGC formats.Research top-performing ads using Meta Ad Library, TikTok Creative Center, and competitor stores.Predict trends before they happen—“see the wave before it forms.”2. Creative Briefing & Production DirectionWrite world-class briefs for editors, UGC creators, voiceover artists, and designers.Direct video editors to produce fast, punchy, high-retention ad creatives.Review drafts, give actionable feedback, and ensure every creative meets a performance standard.3. Data-Driven Creative AnalysisAnalyze ad performance at hook, slide, and retention level.Use metrics like CTR, CPC, Thumbstop %, Hook Rate, CPA, MER, AOV to guide iteration.Identify why an ad won—and why it died early.Build iteration plans (Version 1.1, 1.2, 1.3, etc.) to increase performance.4. Testing & Scaling SupportWork closely with media buyers to support testing playbooks.Suggest new angles based on audience fatigue or product lifecycle.Understand how creatives behave across cold, warm, and retargeting funnels.Optimize creatives for 10+ countries and multiple languages if needed.5. Deep Customer & Market UnderstandingStudy customer avatar, pain points, desires, emotional triggers.Analyze customer reviews, comments, and UGC to pull insights.Build offers, bundles, and storytelling angles based on real user psychology.💪 Required Skills & ExperienceCreative SkillsStrong understanding of direct response marketingExpert at hooks, angles, emotional storytellingAbility to think like a buyer, not a marketerSkilled in creating creative frameworks and storyboardsTechnical SkillsStrong understanding of Meta ad mechanicsCan read ad dashboards and interpret dataAbility to run creative experimentsStrong command over UGC, static, GIF, and video variationsSoft SkillsFast execution, zero excusesObsessed with trends and optimizationDetail-oriented with a “performance-first” mindsetCommunicates clearly with editors, buyers, and leadershipProblem-solving under pressureCan manage multiple products and brands simultaneouslyTools KnowledgeMeta Ads ManagerMeta Ad LibraryMotion/CapCut/Premiere (not editing—just understanding)Google SheetsNotionSlackTikTok Creative Center & Pipiads (bonus)🎯 KPIs / Success MetricsNumber of winning creatives per weekHook rate improvement over timeReduced CPA across campaignsIncreased CTR and thumbstop ratioWeekly creative outputReduced creative fatigueImproved ROAS / MERCreative-driven revenue lift🔥 Traits of a TOP Creative Strategist (What We Look For)“Offer + Angle” obsessedThinks in patterns, not randomnessCan break down ads like a surgeonHas taste—premium creative instinctKnows how to sell through emotion, story, and demonstrationAlways learning from top advertisersTreats each ad as a “mini movie”Has entrepreneurial energyMoves fast, adapts fast, iterates even faster📌 Why Join Us?Work with a world-class team scaling global e-commerce brandsRoom to lead and own the creative strategy departmentFast-paced, high-growth environmentBonuses for hitting creative performance targetsOpportunity to work on brands seen by millions worldwide
Required Skills
Mid-Senior level
Job Details
- Job Type: Full-time
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